Naming Rights
Volkswagen Tiguan - Tiger plus Iguana. Zeitgeisters, it’s well known that car-names are getting zanier. After more than half a century of mass-produced vehicles with snappy ‘handles’, automobile manufacturers have been left scraping for attractive and engaging names. In Australia, Ford is the most sober of the players with the Focus as the only slightly poetic and evocative entry in the Fird range. Misubishi has the Triton and the Grandis . At first these two seem to work on Jerry Seinfeld’s theory that car companies make-up words that sound like real ones – a la the Integra . However Triton is a moon of Neptune (yeah, me either) and Grandis is Latin for big, so, some of these made-up words turn out to be gaps in my education. Holden, or GM to you outside of Oz, has a great roster of pointless names. Although Caprice is a sudden impulse and Viva means live; Tigra , Ventra , Vectra and Adventra all come off as half-baked. Adventra ? Come on, Holden! I guess it’s not...