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The Science of Silkening Our Language

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If you're a Generation X-er like myself, you may remember the above headline as a parody of the slogan of a shampoo called Silkience.  The Science of Silkening Your Hair  was the promise with every bottle. I guess the name itself was a portmanteau word that shoved  silk  together with  science  in an unholy humentipeding of the two commonly used dictionary terms. The sharp-eyed amongst you will recognise humentipede  as a portmanteau neologism recently invented by me in the previous sentence. And yes, I have sewn together the word  human  and  centipede  and thus blatantly ripped off the rather repellent concept invented by Dutch filmmaker Tom Six for his series of  Human Centipede  movies. I come neither to praise Tom Six nor mention his work any further, I am here to discuss words and the writing of same.  The science of silkening one's hair sounds good. It is supposed to bring on though...