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Showing posts from April, 2017

The Multiverse According To Von Disco

Esteban von Disco saw his first moonbow (a nighttime rainbow) whilst dog-sledding with his family across Alaska at age 1. “It transformed me from a baby, wasting time and precious resources, into a being of sheer wondrous potential. I saw the infinite and was unafraid.”
Three decades later, in March 2017, he deploys GENERIC | LOGO on all platforms, in all markets, simultaneously, osmotically and with maximum humility. As he explains, “You’re in the middle of a forest fire and the sun goes nova. And you’re like – “I get it”.
Von Disco conlangs at genius level. “Sun Tzu and the Buddha, they grok me, bruh.”  Indeed, they are very much the spiritual underwriters of the GENERIC | LOGO exemplar and IPO.  Think back to the normcore era when life was basic and artisanal insecticide was not yet a thing. “I had the year from Hell,” he says” My haircut guy dies. He’s crossing the street with my lunch time ramen, his Zimmer frame gets caught in a car bumper and BOOM!”
GENERIC | LOGO emerged from t…