Hotness
Let us imagine for a moment that you live in a civilized part of the world where spin, publicity and promotion trouble you infrequently. Its like a rare exotic bird glimpsed through the leaves and branches (and no, I’m not referring to Sam the Fruit Loops Toucan). In my part of the world there has been a habit of late to advertise questionable television with these three scorching words: Just Got Hotter. Thus, a year ago one might have heard these words issuing from the Tube: “the OC – Just Got Hotter”. Of course this genius phrase has been liberally applied to a number of television shows of varying soapiness. In TV terms, Just Got Hotter, usually means some hot girl or boy related to one of the other hot boys or girls has arrived in the street, suburb, town (whatever) and is likely to launch a hotness offensive that will singe every other character older than sixteen and younger than 24 in the ‘hood, bay, valley (whatever). I think the time to extend this phrase into the Real Worl...