Most of us have developed effective filters for advertising. We know when we’re being sold to or marketed at. So it’s pleasant to see something new. I say new in the sense that this piece of advertising makes no sense at all.
Yesterday, I was walking from the Perth train station and into the city when I spied this in Myer’s window. After walking on for half a dozen steps, I turned back and took another look because it didn’t compute.
As far as I can tell the message is: “after shopping for great fashion why not visit our café and enjoy a hot beverage and a…” And a what? What IS that? A bagel with sesame seeds? A donut with sprinkles? Why is it circling that mannequin like a doughy life preserver or the rings of Saturn rendered in pastry?
I figured the interpretation of this mercantile art installation was beyond me, so I whipped out the trusty Nokia and took a photo. Seriously, what the heck is going on here?