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Showing posts from 2014

Brand Struck

Reading, I discovered that there is to be an Angry Birds movie, to be made by Sony and based on Rovio's popular game Angry Birds because that's what you wanted.

Apparently the cast includes Jason Sudeikis he is playing as “Red,” head of the Flock . Also Josh Gad as speedy Chuck, Danny McBride as the volatile Bomb, Bill Hader as a pig, Maya Rudolph as Matilda, and Peter Dinklage as the Mighty Eagle. Other voice cast members include other comic actors including Kate McKinnon, Keegan-Michael Key, Tony Hale and Ike Barinholtz. Also them YouTube guys Smosh (Ian Andrew Hecox and Anthony Padilla).

Why are we even talking about this? Because Sony first announced the cast to users of the Angry Birds app. Whoa! Yes, I know. The momentosity of this very special announcement was certainly not lost on Sony itself:
 “With two and a half billion gamers around the world, Angry Birds is one of those brands that can drive massive fan engagement,” said Dwight Caines, president, theatri…