Brand Struck

By Gerald Fie



Reading Variety.com, I discovered that there is to be an Angry Birds movie, to be made by Sony and based on Rovio's popular game Angry Birds because that's what you wanted.

 Apparently the cast includes Jason Sudeikis he is playing as “Red,” head of the Flock . Also Josh Gad as speedy Chuck, Danny McBride as the volatile Bomb, Bill Hader as a pig, Maya Rudolph as Matilda, and Peter Dinklage as the Mighty Eagle. Other voice cast members include other comic actors including Kate McKinnon, Keegan-Michael Key, Tony Hale and Ike Barinholtz. Also them YouTube guys Smosh (Ian Andrew Hecox and Anthony Padilla).

 Why are we even talking about this? Because Sony first announced the cast to users of the Angry Birds app. Whoa! Yes, I know. The momentosity of this very special announcement was certainly not lost on Sony itself:
 “With two and a half billion gamers around the world, Angry Birds is one of those brands that can drive massive fan engagement,” said Dwight Caines, president, theatrical marketing for Sony Pictures. “That’s why we wanted to bring this unlock to the fans first. Our filmmakers are cooking up a hilarious movie, and we know these fans can’t wait to see how they’re going to bring the Angry Birds’ story to life on the big screen of movie theaters.”
You know what else drives massive fan engagement?  Tetris. And yes, the brick game is going to be made into a movie as well! According to the Wall Street Journal, the Tetris Company and Threshold Entertainment have been developing the flick for some time. There's no casting yet but this is what Threshold CEO Larry Kasanoff had to say: “Brands are the new stars of Hollywood,” he says. “We have a story behind ‘Tetris’ which makes it a much more imaginative thing.”

 I love it when the suits start talking about brands! It makes me want to throw my money at them.
IMAGE ABOVE: Angry Birds Cake Pops by Sarah Chalk  http://gadgetsin.com/angry-birds-themed-cake-pops. htm http://creativecommons.org/licenses/by-nc/4.0/

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