Thankfully they haven't offended me by suggesting that this checkout was somehow barred to me. My purchase experience hasn't been negativized with the harsh and ugly "Checkout Closed" signs they used back in the dark ages. The Coles brand is a safe space where a sign informs me that should I allow for the possibility, there are others, somewhere, who are ready to take care of my shopping needs.
I like this about as much as a letter from my bank that tells me how much better off I will be when they change a system that was working fine for me, into something that will work better for them, usually at my expense.
Doublespeak is Dooubleplusgood!